Doing Well, While Doing Right

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There are overwhelming down-sides to the COVID-19 pandemic – the isolation, the inconveniences, the uncertainty, the economic impact all take their toll.

But one of the up-sides is that people have the time to realize what’s for real and even who’s for real.

This time has helped me to focus on the types of leaders and companies that would make a difference doing well, while doing right, for these times of the pandemic, and forever thereafter. 

I personally use this ‘doing-well-while-doing-right’ filter to decide what I want to work on, what I’d like to support, how I help make things happen, who is part of the team. I hope that you also find these guidelines useful.

Doing Well

  1. Demonstrating Traction – A great company might start with a great idea, but the traction and momentum really define whether the company will succeed. Look for companies who have happy customers, sustainable revenues, growing market opportunity.
  2. Embracing Excellence – Anything worth doing is worth doing well. A successful company will have high standards of excellence, and the policies, leadership and commitment in place to perpetuate a culture of excellence.
  3. Leveraging Technology – Running excellent and scalable operations and delivering personalized products and services are increasingly required to grow companies and returns. It’s difficult to do these things consistently well and at scale without integrating technology.
  4. Streamlining Operations – Collaboration across business units, partnering with customers and partners will help streamline and scale operations and optimize efficiency and customer satisfaction.
  5. Managing Change – Change is a given. Planning for change is a necessity. Banking on those plans is a recipe for disaster. So well things don’t go as planned, leaders will step up to adapt, pivot and shift. Sometimes there’s opportunity in the chaos, given the right mindset and perspective.
  6. Overcoming Logjams – No company, no leader can be in the flow all the time every time. When logjams happen, leaders are in the spotlight – to see how they respond, how they adjust and pivot, how they learn, how they support everyone to work through the obstructions.
  7. Learning from Miscues – Nobody’s perfect. Companies and leaders who survive miscues, even serious ones, are proving that they’re learning from them.
  8. Positioning for Scale – Companies that do well think strategically about the market opportunity, plan based on models for success, execute based on their plans, shift based on their findings, and ultimately position themselves for scaling, when and where it makes sense.
  9. Involving an Ecosystem of Partners – Successful companies know what they do well and partner with whole ecosystems of providers to optimize service to the customer.
  10. Reaching for the Next Opportunity – Complacency is not an option. Change is a given, and the successful company, the successful leader is continually reaching for the next adjacent opportunity.

Doing Right

  1. Taking Care of People – Doing right means providing goods and services which ultimately help people live, work and connect better.
  2. Taking Care of the Earth – Doing right means supporting the earth – the air, the soil, the nutrients it needs.
  3. Taking Care of Staff – Doing right means treating your people well, and empowering and engaging them with challenging and fulfilling work.
  4. Taking Care of Ecosystem of Partners – Doing right means creating mutually beneficial partnerships and collaborations which better serve all parties.
  5. Leading By Example – Doing right means thinking, speaking and saying what you’ll do and standing behind what you do, while learning at every opportunity, with open-mindedness and humility.
  6. Adhering to Morals and Values – Doing right means being clear on your own morals and values, and making decisions based on these values, while also accepting and supporting others for the values they live by.
  7. Inspiring Others – Doing right by all of the above will inspire others, and help them to do the same.

Have you thought more deeply about who you are, who you want to work with, what you want to do? 

May you find joy and purpose through these challenging times, and centeredness and strength to help you pull through stronger than ever.


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