Be the Brand You Seek to Be

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FountainBlue’s March 12 When She Speaks women in leadership series program, on the topic of ‘Be the Brand You Seek to Be’. Please join me in thanking our hosts at Maxim and our esteemed panelists. We were fortunate to have a remarkably talented and centered group of panelists to speak on our panel on the topic of ‘Be the Brand You Seek to Be’. Below are notes from the discussion.

Know Yourself and Be True to Yourself

  • Make the time to know what you’re good at (skills), what you like to do (passion), what the market needs are (market), and find the intersection between the three.
  • Know your values and honor them in your interactions, doing right by others, well for your company. 

Evolve, Learn and Grow with Your Brand

  • Know where the customers and markets are going and evolve your strategy and your brand to meet these emerging needs.
  • Don’t expect perfection from yourself or from others, but do expect to learn from your experiences, both good and bad.

Take Ownership of Your Brand

  • Proactively define your brand, rather than have others define it for you/make assumptions about you.
  • Proactively address any stains you might have on your brand, making amends, re-building perceptions and relationships where necessary.
  • Align intentions and perceptions.
  • How you respond to a scenario will speak to your brand.
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Be Other-Centric and Results-Focused

  • Build broad and deep relationships. 
  • Understand the needs and motivations of others and collaborate with others to deliver results.
  • Be the person who consistently delivers results, preferably in a wide range of circumstances.

As we look to a future which will be more collaborative, more connected, more immersive, more digital, more socially conscious, it’s more important than ever that our brand is Open, Resilient, Persistent and Resourceful.

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Please join me in thanking our panelists for FountainBlue’s March 12 When She Speaks women in leadership series program, on the topic of ‘Be the Brand You Seek to Be’ and our hosts at Maxim.

  • Facilitator Linda Holroyd, CEO, FountainBlue
  • Panelist Marie Le, Chief Marketing Officer, Good Deeds
  • Panelist Laura Owen, Chief Human Resource Officer, Maxim Integrated
  • Panelist Krista Pavlakos, Senior Director, Marketing Communications & Demand Creation, Renesas Electronics
  • Panelist Monika Thakur, Vice President, SaaS Engineering, Oracle
  • with opening remarks by Karthi Gopalan, Product Line Director, Mobile Power BU, Maxim Integrated and
  • closing remarks by Cara Bilinski, Executive Director, IT PMO, Maxim Integrated

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