Building Culture in the Next Normal

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FountainBlue’s July 16 Front Line Managers’ Online meeting was on the topic of ‘Culture in the Next Normal’. My thanks also to our panelists for their participation. 

Our panelists spoke eloquently about the importance of building culture and preparing for that next normal. They emphasized how the pandemic and its aftermath gave everyone a common experience and helped bring people from different backgrounds together. The other side of that experience is that the pandemic also raised the bar for everyone, and people are seeking more meaningful, more engaging, more empowering work experiences. So the question becomes – what can leaders at all levels do to facilitate engagement and empowerment at work? Below is a compilation of thoughts and suggestions from our esteemed panelists.


Lead the Way

  • Distribute the Leadership so that more voices are heard. Encourage others to weigh in with their thoughts and ideas.
  • Make communication more of a two-way interaction. Speak with others rather than just TO others. 
  • Don’t stop at hiring diverse people onto your team. Make sure that they feel included in the work and conversations, and that everyone is equally heard.
  • Make it safe for everyone to bring their full selves at work. Do this in thoughts, words and actions, and align consistently to that standard.
  • Put the safety and welfare of your people first and foremost.
  • Nurture respect and kindness, integrity and excellence.

Work on Yourself

  • Work hard at both your work tasks and also on your relationships.
  • Develop the cultural intelligence and self awareness to know how you can get better at developing yourself and others around you.
  • Choose to become uncomfortable more often, and curious about your own discomfort.
  • Be vulnerable, humble and open, authentic, curious and true.
  • Own up to any mistakes and transgressions for nobody is perfect. Transparent communicate learnings and apologies where appropriate.

Bring Others with You

  • Listen deeply with the intent to learn. Apply your learning in public and proactive ways.
  • Welcome input and feedback, and reward those who provide it.
  • Deeply and genuinely care about others and appreciate and reward others for their contributions.
  • Create win-for-all collaborations.
  • Let others shape and define that next reality, that next work environment.

The bottom line is that we are all the same, while we are all so different. So creating guardrails based on who you are as a company, as a leader, and then working with others to co-create that cultural identity will serve as all well as we co-create that next normal.

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