Building Engagement

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Experience is that X-factor, but the goal of experience is Engagement. Engagement is the secret to recruiting, retaining, reskilling, developing, growing and advancing the workforce. And the workforce, our people, make-or-break an organization’s success.

Sure, you have to start with creating a product with high and growing demand, and yeah, you have to compensate fairly, providing ample opportunities for growth. Indeed, you need a culture where it’s safe for people to bring their full selves to work, an organization who cares about the community, sustainability, and social justice. So right that you need to inspire with the vision, mission, and day-to-day work…

But let’s say those foundational pieces are solidly in place, and leaders at all levels are well positioned to grow traction in many good ways. This does not mean that your work is done.

It means that you can focus on building the kind of engagement which makes your people proud to show up at work, eager to go the extra mile, excited to bring impact in ways inside and outside their job descriptions. Below are some best practices for building engagement in the workplace.

  1. Be authentic and true: Consistently think, speak and walk the talk at all levels.
  2. Build connections and community within and outside the organization: These intertwined connections and sense of community are the fabric which helps people stick together.
  3. Make it safe to show up fully: Model and reward engagement, inquiry, and commitment.
  4. Showcase successes at all levels of the organization: Celebrate wins and empower, encourage and reward all to contribute to these wins.
  5. Reward curiosity and out-of-box thinking: Stretching our view of what’s normal and what should be done will help us all be more agile and more innovative.
  6. Fearlessly model the way: Authentically communicating with vulnerability and transparency builds trust and culture as well as commitment and loyalty.
  7. Value the divergent mindset: Encourage serendipitous discovery – find the magic in coloring outside the lines, in unintended innovations.
  8. Focus on the why and the what and not the how: Inspire with the why, communicate clearly on the what, provide resources and support on how things get done.
  9. Provide ample access to resources, data and support: Enable outstanding execution through generous support.
  10. Connect people to the projects, connections, and technologies which would stretch them: Provide continued access to the people, technologies and processes which would help your people to grow and thrive.

The bottom line is that providing our engaged people with rich and fulfilling experiences will support everyone and make for a richer culture and better business results. The opposite is also true: providing enriching experiences will also lead to more engaged employees! 


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